/* ============================================================
   TO THE MAX. Luxury monochrome editorial.
   Canvas: warm off-white ink-on-paper. Never pure #000/#fff.
   Type: Bodoni Moda (display) / Hanken Grotesk (body) / IBM Plex Mono (data)
   ============================================================ */

:root {
  --paper: #faf9f6;
  --paper-dim: #f3f1ec;
  --ink: #141412;
  --ink-soft: #3a3936;
  --ink-faint: #6f6d68;
  --hairline: rgba(20, 20, 18, 0.18);
  --hairline-strong: rgba(20, 20, 18, 0.85);
  --paper-on-ink: #f5f3ee;
  --faint-on-ink: #a5a29b;
  --hairline-on-ink: rgba(245, 243, 238, 0.22);

  --font-display: "Bodoni Moda", "Didot", "Times New Roman", serif;
  --font-body: "Hanken Grotesk", "Helvetica Neue", Arial, sans-serif;
  --font-mono: "IBM Plex Mono", "Courier New", monospace;

  --ease-lux: cubic-bezier(0.22, 1, 0.36, 1);
  --gutter: clamp(1.25rem, 5vw, 4rem);
  --measure: 34em;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: 1.0625rem;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

::selection { background: var(--ink); color: var(--paper); }

img { max-width: 100%; display: block; }

a { color: inherit; }

/* ---------- utility ---------- */

.wrap {
  max-width: 76rem;
  margin: 0 auto;
  padding-left: var(--gutter);
  padding-right: var(--gutter);
}

.eyebrow {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--ink-faint);
  display: block;
}

.rule { border: 0; border-top: 1px solid var(--hairline); }

.sr-only {
  position: absolute;
  width: 1px; height: 1px;
  clip: rect(1px, 1px, 1px, 1px);
  overflow: hidden;
  left: -10000px; top: -10000px;
}

/* ---------- masthead ---------- */

.masthead {
  position: sticky;
  top: 0;
  z-index: 50;
  background: color-mix(in srgb, var(--paper) 92%, transparent);
  backdrop-filter: blur(8px);
  border-bottom: 1px solid var(--hairline);
}

.masthead-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding-top: 0.9rem;
  padding-bottom: 0.9rem;
}

.wordmark {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 1.05rem;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  text-decoration: none;
  white-space: nowrap;
}

.masthead nav {
  display: flex;
  align-items: center;
  gap: clamp(0.9rem, 2.5vw, 2rem);
}

.nav-link {
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--ink-soft);
  padding: 0.6rem 0;
  position: relative;
}

.nav-link::after {
  content: "";
  position: absolute;
  left: 0; right: 100%;
  bottom: 0.3rem;
  border-top: 1px solid var(--hairline-strong);
  transition: right 0.45s var(--ease-lux);
}

.nav-link:hover::after,
.nav-link:focus-visible::after { right: 0; }

.nav-cta {
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--paper);
  background: var(--ink);
  padding: 0.7rem 1.1rem;
  border: 1px solid var(--ink);
  transition: background 0.3s var(--ease-lux), color 0.3s var(--ease-lux);
  white-space: nowrap;
}

.nav-cta:hover,
.nav-cta:focus-visible {
  background: transparent;
  color: var(--ink);
}

@media (max-width: 40rem) {
  .nav-link.nav-hide-mobile { display: none; }
}

/* ---------- hero ---------- */

.hero {
  /* 12vh under a sticky masthead reads as a void on a laptop, not as air.
     Tightened 2026-09-16 so the eyebrow rule sits just under the bar. */
  padding-top: clamp(1.75rem, 4vh, 3.25rem);
  padding-bottom: clamp(3rem, 8vh, 6rem);
}

.hero-eyebrow-row {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 1rem;
  margin-bottom: clamp(1.5rem, 4vh, 3rem);
  padding-bottom: 1rem;
  border-bottom: 1px solid var(--hairline);
}

.hero h1 {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(2.6rem, 9vw, 6.75rem);
  line-height: 1.02;
  letter-spacing: -0.01em;
  text-wrap: balance;
  max-width: 14em;
}

.hero h1 em {
  font-style: italic;
  font-weight: 400;
}

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  gap: 2.5rem;
}

@media (min-width: 52rem) {
  .hero-grid {
    /* the copy column carries a 17-character first line now, so it takes more
       of the row. The orbit dial is decorative and already overflows its box. */
    grid-template-columns: 1.3fr 0.7fr;
    gap: 3rem;
    align-items: end;
  }
  .hero h1 { font-size: clamp(2.6rem, 5.1vw, 4.4rem); }
}

.hero-copy p {
  margin-top: clamp(1.5rem, 3.5vh, 2.5rem);
  max-width: var(--measure);
  color: var(--ink-soft);
  font-size: clamp(1.05rem, 1.6vw, 1.2rem);
}

.hero-actions {
  margin-top: clamp(1.25rem, 3vh, 2rem);
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  justify-content: flex-start;
}

/* ---------- hero visual: engraved orbit dial ---------- */

.hero-visual {
  position: relative;
  overflow: hidden;
  height: min(74vw, 300px);
  --o1: min(78vw, 300px);
  --o2: min(106vw, 420px);
  --o3: min(134vw, 540px);
  --globe: min(56vw, 220px);
}

@media (min-width: 52rem) {
  .hero-visual {
    height: 430px;
    --o1: 340px;
    --o2: 480px;
    --o3: 620px;
    --globe: 300px;
  }
}

.orbit {
  position: absolute;
  left: 50%;
  bottom: 0;
  transform: translate(-50%, 50%);
  border: 1px solid var(--hairline);
  border-radius: 50%;
}

.orbit-1 { width: var(--o1); height: var(--o1); --dur: 26s; }
.orbit-2 { width: var(--o2); height: var(--o2); --dur: 38s; }
.orbit-3 { width: var(--o3); height: var(--o3); --dur: 52s; }

.orbit-arm {
  position: absolute;
  top: 0;
  left: 50%;
  height: 50%;
  width: 0;
  transform-origin: bottom center;
  transform: translateX(-50%) rotate(var(--a));
  animation: armSpin var(--dur) linear infinite;
}

.orbit-reverse .orbit-arm { animation-name: armSpinRev; }

@keyframes armSpin {
  from { transform: translateX(-50%) rotate(var(--a)); }
  to { transform: translateX(-50%) rotate(calc(var(--a) + 360deg)); }
}

@keyframes armSpinRev {
  from { transform: translateX(-50%) rotate(var(--a)); }
  to { transform: translateX(-50%) rotate(calc(var(--a) - 360deg)); }
}

.orbit-chip {
  position: absolute;
  top: 0;
  left: 0;
  transform: translate(-50%, -50%) rotate(calc(-1 * var(--a)));
  animation: chipSpin var(--dur) linear infinite;
  font-family: var(--font-mono);
  font-size: 0.62rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  white-space: nowrap;
  color: var(--ink);
  background: var(--paper);
  border: 1px solid rgba(20, 20, 18, 0.4);
  padding: 0.5rem 0.8rem;
}

.orbit-reverse .orbit-chip { animation-name: chipSpinRev; }

@keyframes chipSpin {
  from { transform: translate(-50%, -50%) rotate(calc(-1 * var(--a))); }
  to { transform: translate(-50%, -50%) rotate(calc(-1 * var(--a) - 360deg)); }
}

@keyframes chipSpinRev {
  from { transform: translate(-50%, -50%) rotate(calc(-1 * var(--a))); }
  to { transform: translate(-50%, -50%) rotate(calc(-1 * var(--a) + 360deg)); }
}

.orbit-dot {
  position: absolute;
  top: 0;
  left: 0;
  width: 5px;
  height: 5px;
  transform: translate(-50%, -50%);
  background: var(--ink);
  border-radius: 50%;
}

.sphere {
  position: absolute;
  left: 50%;
  bottom: 0;
  transform: translate(-50%, 50%);
  width: var(--globe);
  height: var(--globe);
  pointer-events: none;
}

.btn {
  display: inline-block;
  font-family: var(--font-mono);
  font-size: 0.75rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  text-decoration: none;
  padding: 1rem 1.6rem;
  border: 1px solid var(--ink);
  min-height: 44px;
  transition: background 0.3s var(--ease-lux), color 0.3s var(--ease-lux);
}

.btn-solid { background: var(--ink); color: var(--paper); }
.btn-solid:hover, .btn-solid:focus-visible { background: transparent; color: var(--ink); }

.btn-ghost { background: transparent; color: var(--ink); }
.btn-ghost:hover, .btn-ghost:focus-visible { background: var(--ink); color: var(--paper); }

.on-ink .btn { border-color: var(--paper-on-ink); }
.on-ink .btn-solid { background: var(--paper-on-ink); color: var(--ink); }
.on-ink .btn-solid:hover, .on-ink .btn-solid:focus-visible { background: transparent; color: var(--paper-on-ink); }
.on-ink .btn-ghost { color: var(--paper-on-ink); }
.on-ink .btn-ghost:hover, .on-ink .btn-ghost:focus-visible { background: var(--paper-on-ink); color: var(--ink); }

/* masked headline reveal */
.reveal-mask { overflow: hidden; display: block; }
.reveal-mask > span {
  display: block;
  transform: translateY(110%);
  animation: maskUp 1.1s var(--ease-lux) forwards;
}
.reveal-mask:nth-child(2) > span { animation-delay: 0.12s; }
.reveal-mask:nth-child(3) > span { animation-delay: 0.24s; }
.reveal-mask:nth-child(4) > span { animation-delay: 0.36s; }

@keyframes maskUp { to { transform: translateY(0); } }

/* ---------- marquee ---------- */

.marquee {
  border-top: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
  overflow: hidden;
  padding: 0.85rem 0;
  white-space: nowrap;
}

.marquee-track {
  display: inline-flex;
  animation: marquee 38s linear infinite;
  will-change: transform;
}

.marquee-track > span {
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ink-soft);
  padding-right: 3.5rem;
  flex-shrink: 0;
}

.marquee-track > span::after {
  content: "·";
  padding-left: 3.5rem;
  color: var(--ink-faint);
}

.marquee-ink {
  background: var(--ink);
  border-color: var(--ink);
}

.marquee-ink .marquee-track > span { color: var(--faint-on-ink); }
.marquee-ink .marquee-track > span::after { color: var(--faint-on-ink); }

.marquee-ink .marquee-track { animation-duration: 46s; animation-direction: reverse; }

@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

/* ---------- sections ---------- */

.section {
  padding-top: clamp(3.5rem, 10vh, 7rem);
  padding-bottom: clamp(3.5rem, 10vh, 7rem);
}

.section-head {
  display: grid;
  gap: 0.75rem;
  margin-bottom: clamp(2rem, 5vh, 3.5rem);
}

.section-head .num {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.22em;
  color: var(--ink-faint);
}

.section-head h2 {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(1.9rem, 5vw, 3.4rem);
  line-height: 1.08;
  letter-spacing: -0.005em;
  text-wrap: balance;
  max-width: 18em;
}

.section-lede {
  max-width: var(--measure);
  color: var(--ink-soft);
  font-size: clamp(1.02rem, 1.5vw, 1.15rem);
}

/* dark sections */
.on-ink {
  background: var(--ink);
  color: var(--paper-on-ink);
}
.on-ink .eyebrow, .on-ink .section-head .num { color: var(--faint-on-ink); }
.on-ink .section-lede { color: var(--faint-on-ink); }
.on-ink .rule { border-top-color: var(--hairline-on-ink); }
.on-ink ::selection { background: var(--paper-on-ink); color: var(--ink); }

/* ---------- services (editorial index list) ---------- */

.svc-list { list-style: none; }

.svc-item {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 1rem 1.5rem;
  align-items: baseline;
  padding: 1.4rem 0;
  border-top: 1px solid var(--hairline);
}

.svc-item:last-child { border-bottom: 1px solid var(--hairline); }

.svc-num {
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.18em;
  color: var(--ink-faint);
}

.svc-name {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(1.35rem, 3.2vw, 2rem);
  line-height: 1.15;
}

.svc-desc {
  grid-column: 2;
  max-width: var(--measure);
  color: var(--ink-soft);
  font-size: 0.98rem;
}

@media (min-width: 52rem) {
  .svc-item { grid-template-columns: 5rem 1fr 1.2fr; }
  .svc-desc { grid-column: 3; }
}

/* ---------- wedge (dark) ---------- */

.wedge-grid {
  display: grid;
  gap: 2.5rem;
}

@media (min-width: 52rem) {
  .wedge-grid { grid-template-columns: 1.1fr 0.9fr; gap: 4rem; }
}

.wedge-copy p {
  max-width: var(--measure);
  color: var(--faint-on-ink);
  margin-bottom: 1.2rem;
}

.wedge-copy p strong { color: var(--paper-on-ink); font-weight: 600; }

.stat-stack { display: grid; gap: 0; align-content: start; }

.stat {
  padding: 1.3rem 0;
  border-top: 1px solid var(--hairline-on-ink);
}
.stat:last-child { border-bottom: 1px solid var(--hairline-on-ink); }

.stat-value {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(2rem, 5vw, 3.2rem);
  line-height: 1;
  font-variant-numeric: tabular-nums;
}

.stat-label {
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--faint-on-ink);
  margin-top: 0.5rem;
  display: block;
}

/* ---------- ledger ---------- */

.ledger { list-style: none; }

.ledger-row {
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  gap: 0.4rem 2rem;
  padding: 1.5rem 0;
  border-top: 1px solid var(--hairline);
}

.ledger-row:last-child { border-bottom: 1px solid var(--hairline); }

@media (min-width: 52rem) {
  .ledger-row { grid-template-columns: 9rem 1fr minmax(0, 16rem); align-items: baseline; }
}

.ledger-date {
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.16em;
  color: var(--ink-faint);
  font-variant-numeric: tabular-nums;
}

.ledger-what {
  font-size: 1.02rem;
  max-width: 38em;
}

.ledger-what strong { font-weight: 600; }

.ledger-result {
  font-family: var(--font-mono);
  font-size: 0.78rem;
  letter-spacing: 0.06em;
  color: var(--ink-soft);
  font-variant-numeric: tabular-nums;
}

@media (min-width: 52rem) {
  .ledger-result { text-align: right; }
}

/* ---------- comparison table ---------- */

.compare-scroll { overflow-x: auto; }

.compare {
  width: 100%;
  min-width: 34rem;
  border-collapse: collapse;
}

.compare th, .compare td {
  text-align: left;
  vertical-align: top;
  padding: 1.1rem 1.25rem 1.1rem 0;
  border-top: 1px solid var(--hairline);
  font-size: 0.98rem;
}

.compare tr:last-child th, .compare tr:last-child td { border-bottom: 1px solid var(--hairline); }

.compare thead th {
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ink-faint);
  border-top: 0;
  padding-top: 0;
}

.compare tbody th {
  font-weight: 600;
  width: 30%;
  padding-right: 2rem;
}

.compare td.us { font-weight: 600; }
.compare td.them { color: var(--ink-faint); }

/* ---------- steps ---------- */

.steps { list-style: none; counter-reset: step; display: grid; gap: 0; }

.step {
  counter-increment: step;
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 1.25rem;
  padding: 1.6rem 0;
  border-top: 1px solid var(--hairline);
}
.step:last-child { border-bottom: 1px solid var(--hairline); }

.step::before {
  content: counter(step, decimal-leading-zero);
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.18em;
  color: var(--ink-faint);
  padding-top: 0.45em;
}

.step h3 {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(1.25rem, 2.6vw, 1.7rem);
  margin-bottom: 0.4rem;
}

.step p { max-width: var(--measure); color: var(--ink-soft); font-size: 0.98rem; }

/* ---------- closing CTA ---------- */

.closing { text-align: left; }

.closing h2 {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(2.4rem, 8vw, 5.5rem);
  line-height: 1.03;
  letter-spacing: -0.01em;
  max-width: 12em;
  text-wrap: balance;
  margin-bottom: clamp(1.5rem, 4vh, 2.5rem);
}

.closing-contact {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-bottom: 2rem;
}

.closing-lines {
  font-family: var(--font-mono);
  font-size: 0.78rem;
  letter-spacing: 0.12em;
  color: var(--faint-on-ink);
  display: grid;
  gap: 0.4rem;
}

.closing-lines a { color: var(--paper-on-ink); text-decoration: none; border-bottom: 1px solid var(--hairline-on-ink); padding-bottom: 0.1em; }
.closing-lines a:hover, .closing-lines a:focus-visible { border-bottom-color: var(--paper-on-ink); }

/* ---------- footer ---------- */

.site-footer {
  border-top: 1px solid var(--hairline);
  padding-top: 2.2rem;
  padding-bottom: 2.6rem;
}

.footer-grid {
  display: grid;
  gap: 1.5rem;
}

@media (min-width: 52rem) {
  .footer-grid { grid-template-columns: 1fr auto auto; align-items: start; gap: 3rem; }
}

.footer-note {
  font-size: 0.85rem;
  color: var(--ink-faint);
  max-width: 26em;
}

.footer-links {
  display: grid;
  gap: 0.5rem;
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.footer-links a { text-decoration: none; color: var(--ink-soft); }
.footer-links a:hover, .footer-links a:focus-visible { color: var(--ink); text-decoration: underline; text-underline-offset: 0.3em; }

.footer-legal {
  margin-top: 2rem;
  padding-top: 1.2rem;
  border-top: 1px solid var(--hairline);
  font-family: var(--font-mono);
  font-size: 0.65rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-faint);
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem 2rem;
  justify-content: space-between;
}

/* ---------- prose pages (legal, proof intro) ---------- */

.prose { max-width: 44em; }
.prose h1 {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(2.2rem, 6vw, 4rem);
  line-height: 1.05;
  margin-bottom: 1.5rem;
  text-wrap: balance;
}
.prose h2 {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(1.5rem, 3.5vw, 2.2rem);
  margin: 2.5rem 0 0.8rem;
}
.prose p, .prose li { color: var(--ink-soft); margin-bottom: 1rem; max-width: var(--measure); }
.prose ul { padding-left: 1.2rem; }

/* ---------- case study blocks (proof page) ---------- */

.case {
  padding: clamp(2rem, 5vh, 3.5rem) 0;
  border-top: 1px solid var(--hairline);
}

.case-grid { display: grid; gap: 2rem; }

@media (min-width: 52rem) {
  .case-grid { grid-template-columns: 1fr 1fr; gap: 4rem; }
}

.case h3 {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(1.7rem, 4vw, 2.6rem);
  line-height: 1.1;
  margin: 0.6rem 0 1rem;
}

.case p { max-width: var(--measure); color: var(--ink-soft); margin-bottom: 1rem; }

.case-facts { list-style: none; align-self: start; }

.case-facts li {
  display: flex;
  justify-content: space-between;
  gap: 1.5rem;
  padding: 0.85rem 0;
  border-top: 1px solid var(--hairline);
  font-size: 0.92rem;
}
.case-facts li:last-child { border-bottom: 1px solid var(--hairline); }

.case-facts .k {
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-faint);
  padding-top: 0.2em;
}

.case-facts .v { font-weight: 600; text-align: right; font-variant-numeric: tabular-nums; }

/* ---------- expect page: the simulated lead feed ---------- */

.hero-sub-solo { margin-top: clamp(1.5rem, 3.5vh, 2.5rem); max-width: var(--measure); }
.hero-sub-solo p { color: var(--ink-soft); font-size: clamp(1.05rem, 1.6vw, 1.2rem); }

.scroll-hint {
  margin-top: 1.2rem;
  font-family: var(--font-mono);
  font-size: 0.7rem !important;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ink-faint) !important;
}

.inline-link { color: var(--ink); text-decoration: underline; text-underline-offset: 0.25em; }
.inline-link-ink { color: var(--paper-on-ink); text-decoration: underline; text-underline-offset: 0.25em; }

.act { padding-bottom: clamp(2rem, 6vh, 4rem); }

.feed-scroll {
  position: relative;
  height: 340vh;
}

.feed-stage {
  position: sticky;
  top: 0;
  height: 100vh;
  height: 100dvh;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: clamp(0.9rem, 2vh, 1.5rem);
  padding: 1.25rem var(--gutter);
  overflow: hidden;
}

.feed-head { text-align: center; }

.feed-head .num {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.22em;
  color: var(--faint-on-ink);
  display: block;
  margin-bottom: 0.5rem;
}

.feed-head h2 {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(1.7rem, 4.5vw, 3rem);
  line-height: 1.08;
  text-wrap: balance;
}

.feed-counters {
  display: flex;
  gap: clamp(1.5rem, 5vw, 3.5rem);
  align-items: baseline;
}

.feed-stat { text-align: center; }

.feed-stat-value {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(1.5rem, 4vw, 2.4rem);
  line-height: 1;
  font-variant-numeric: tabular-nums;
  display: block;
}

.feed-stat-label {
  font-family: var(--font-mono);
  font-size: 0.62rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--faint-on-ink);
  margin-top: 0.4rem;
  display: block;
}

.phone {
  width: min(420px, 100%);
  flex: 1 1 auto;
  min-height: 0;
  max-height: 52vh;
  border: 1px solid var(--hairline-on-ink);
  padding: 0.9rem;
  display: flex;
  flex-direction: column;
  position: relative;
}

.phone-bar {
  display: flex;
  justify-content: space-between;
  font-family: var(--font-mono);
  font-size: 0.62rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--faint-on-ink);
  padding-bottom: 0.7rem;
  border-bottom: 1px solid var(--hairline-on-ink);
  margin-bottom: 0.7rem;
}

.pulse {
  display: inline-block;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--paper-on-ink);
  margin-right: 0.5rem;
  animation: pulse 1.6s ease-in-out infinite;
}

@keyframes pulse {
  0%, 100% { opacity: 1; }
  50% { opacity: 0.2; }
}

.phone-feed {
  flex: 1;
  min-height: 0;
  overflow: hidden;
  position: relative;
}

.phone-feed::after {
  content: "";
  position: absolute;
  left: 0; right: 0; bottom: 0;
  height: 3.5rem;
  background: linear-gradient(to bottom, rgba(20,20,18,0), var(--ink));
  pointer-events: none;
}

.feed-card {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 1rem;
  background: var(--paper);
  color: var(--ink);
  padding: 0.7rem 0.9rem;
  margin-bottom: 0.55rem;
}

.fc-main { font-size: 0.88rem; font-weight: 600; line-height: 1.35; }

.fc-meta {
  display: block;
  font-family: var(--font-mono);
  font-size: 0.62rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-faint);
  font-weight: 400;
  margin-top: 0.15rem;
}

.fc-side {
  font-family: var(--font-mono);
  font-size: 0.72rem;
  color: var(--ink-soft);
  white-space: nowrap;
  font-variant-numeric: tabular-nums;
}

/* hidden until scrolled to, only when JS runs */
.js .feed-card {
  opacity: 0;
  transform: translateY(-10px);
  max-height: 0;
  padding-top: 0;
  padding-bottom: 0;
  margin-bottom: 0;
  overflow: hidden;
  transition: opacity 0.45s var(--ease-lux), transform 0.45s var(--ease-lux),
              max-height 0.45s var(--ease-lux), padding 0.45s var(--ease-lux),
              margin 0.45s var(--ease-lux);
}

.js .feed-card.in {
  opacity: 1;
  transform: none;
  max-height: 6rem;
  padding-top: 0.7rem;
  padding-bottom: 0.7rem;
  margin-bottom: 0.55rem;
}

.feed-caption {
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--faint-on-ink);
  text-align: center;
  max-width: 30em;
}

/* ---------- scroll reveal ---------- */

/* hidden state only when JS is running (html.js), so no-JS and crawlers see everything */
.js .fade-item {
  opacity: 0;
  transform: translateY(18px);
  transition: opacity 0.9s var(--ease-lux), transform 0.9s var(--ease-lux);
}

.js .fade-item.is-in { opacity: 1; transform: none; }

/* ---------- accessibility / motion ---------- */

:focus-visible {
  outline: 2px solid var(--ink);
  outline-offset: 3px;
}

.on-ink :focus-visible { outline-color: var(--paper-on-ink); }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .marquee-track { animation: none; }
  .reveal-mask > span { animation: none; transform: none; }
  .js .fade-item { opacity: 1; transform: none; transition: none; }
  .orbit-arm, .orbit-chip { animation: none; }
  .pulse { animation: none; }
  .js .feed-card {
    opacity: 1;
    transform: none;
    max-height: 6rem;
    padding-top: 0.7rem;
    padding-bottom: 0.7rem;
    margin-bottom: 0.55rem;
    transition: none;
  }
}

/* ============================================================
   MACHINE LAYER PASS, 2026-09-16.
   Components for the industry pages, the visible FAQ that replaced
   the old hidden SEO block, and the breadcrumb trail.
   Same DNA: hairlines, zero radius, mono eyebrows, warm paper.
   ============================================================ */

/* ---------- breadcrumbs ---------- */

.crumbs {
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-faint);
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem;
  margin-bottom: clamp(1.5rem, 4vh, 2.5rem);
}
.crumbs a { color: var(--ink-faint); text-decoration: none; }
.crumbs a:hover, .crumbs a:focus-visible { color: var(--ink); text-decoration: underline; text-underline-offset: 0.25em; }
.crumbs [aria-current="page"] { color: var(--ink); }

/* ---------- sub-page hero ---------- */

.hero-sub {
  padding-top: clamp(2rem, 7vh, 4.5rem);
  padding-bottom: clamp(2rem, 6vh, 4rem);
  border-bottom: 1px solid var(--hairline);
}
.hero-sub h1 {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(2rem, 5.4vw, 3.9rem);
  line-height: 1.04;
  letter-spacing: -0.01em;
  text-wrap: balance;
  max-width: 16em;
  margin-top: 1.2rem;
}
.hero-sub .hero-actions { margin-top: clamp(1.8rem, 4vh, 2.6rem); }

.hero-sub-solo,
.hero-sub-solo p {
  color: var(--ink-soft);
  font-size: clamp(1.05rem, 1.6vw, 1.2rem);
  max-width: var(--measure);
}
.hero-sub-solo { margin-top: clamp(1.2rem, 3vh, 2rem); }

/* ---------- dark step list (the build section) ---------- */

.steps-ink .step { border-top-color: var(--hairline-on-ink); }
.steps-ink .step:last-child { border-bottom-color: var(--hairline-on-ink); }
.steps-ink .step::before { color: var(--faint-on-ink); }
.steps-ink .step p { color: var(--paper-on-ink); max-width: var(--measure); }

.prose-ink p, .prose-ink li { color: var(--paper-on-ink); }
.prose-ink strong { color: var(--paper-on-ink); }

/* ---------- the maths rows ---------- */

.mathrows { display: grid; }

.mathrow {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  justify-content: space-between;
  gap: 0.6rem 2rem;
  padding: 1.05rem 0;
  border-top: 1px solid var(--hairline);
}
.mathrow:last-child { border-bottom: 1px solid var(--hairline); }

.mathrow dt {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-faint);
}

.mathrow dd {
  font-family: var(--font-display);
  font-size: clamp(1.15rem, 2.4vw, 1.6rem);
  font-weight: 500;
  font-variant-numeric: tabular-nums;
  text-align: right;
  margin-left: auto;
}

.math-note {
  margin-top: 1.6rem;
  max-width: var(--measure);
  color: var(--ink-faint);
  font-size: 0.95rem;
}

/* ---------- questions (visible, extractable, never hidden) ---------- */

.faq { display: grid; }

.faq-item {
  padding: clamp(1.4rem, 3vh, 2rem) 0;
  border-top: 1px solid var(--hairline);
}
.faq-item:last-child { border-bottom: 1px solid var(--hairline); }

.faq-q {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(1.25rem, 2.8vw, 1.75rem);
  line-height: 1.18;
  margin-bottom: 0.7rem;
  max-width: 24em;
  text-wrap: balance;
}

.faq-a {
  color: var(--ink-soft);
  max-width: var(--measure);
}

.on-ink .faq-item { border-top-color: var(--hairline-on-ink); }
.on-ink .faq-item:last-child { border-bottom-color: var(--hairline-on-ink); }
.on-ink .faq-a { color: var(--paper-on-ink); }

/* ---------- the industry grid ---------- */

.niche-grid {
  list-style: none;
  display: grid;
  gap: 0;
  border-top: 1px solid var(--hairline);
}

@media (min-width: 40rem) {
  .niche-grid { grid-template-columns: 1fr 1fr; }
  .niche-grid .niche-card:nth-child(odd) { border-right: 1px solid var(--hairline); }
}
@media (min-width: 64rem) {
  .niche-grid-wide { grid-template-columns: 1fr 1fr 1fr; }
  .niche-grid-wide .niche-card:nth-child(odd) { border-right: 0; }
  .niche-grid-wide .niche-card { border-right: 1px solid var(--hairline); }
  .niche-grid-wide .niche-card:nth-child(3n) { border-right: 0; }
}

.niche-card { border-bottom: 1px solid var(--hairline); }

.niche-card a {
  display: grid;
  gap: 0.45rem;
  padding: 1.35rem 1.4rem 1.35rem 0;
  text-decoration: none;
  min-height: 44px;
  transition: background 0.35s var(--ease-lux), padding-left 0.35s var(--ease-lux);
}
.niche-card a:hover, .niche-card a:focus-visible {
  background: var(--paper-dim);
  padding-left: 1rem;
}

.niche-card-name {
  font-family: var(--font-display);
  font-size: clamp(1.15rem, 2.2vw, 1.45rem);
  font-weight: 500;
  line-height: 1.15;
}

.niche-card-desc {
  font-size: 0.88rem;
  color: var(--ink-faint);
  line-height: 1.5;
}

/* ---------- footer town line ---------- */

.footer-towns {
  margin-top: 2rem;
  padding-top: 1.2rem;
  border-top: 1px solid var(--hairline);
  font-size: 0.82rem;
  color: var(--ink-faint);
  max-width: 60em;
}

@media (prefers-reduced-motion: reduce) {
  .niche-card a { transition: none; }
}

/* ---------- denser orbit dial (2026-09-16) ----------
   21 service chips instead of 6. Half of them are large-screen only, so the
   phone keeps breathing room and the desktop gets the full machine. */

.orbit-chip-lg { display: none; }

@media (min-width: 52rem) {
  .orbit-chip-lg { display: block; }
  .orbit-chip { font-size: 0.58rem; padding: 0.42rem 0.7rem; }
}

@media (max-width: 51.99rem) {
  .orbit-chip { font-size: 0.55rem; padding: 0.38rem 0.6rem; letter-spacing: 0.14em; }
}

/* Chips at the horizontal extremes used to get guillotined by the overflow
   clip. With 21 of them that reads as a bug rather than a frame, so the edges
   dissolve instead: the chip fades out as it swings past and fades back in. */

.hero-visual {
  -webkit-mask-image: linear-gradient(to right, transparent 0, #000 16%, #000 84%, transparent 100%);
  mask-image: linear-gradient(to right, transparent 0, #000 16%, #000 84%, transparent 100%);
}