Marketing for concrete, epoxy, and decorative flooring contractors
Concrete and epoxy sell the same way kitchens do: on a photograph and a price range. The contractors who win in the feed are the ones who show the finished floor and state the starting number.
What goes wrong when concrete and epoxy flooring contractors advertise
Every quote request that arrives without a budget expectation is a site visit you may not get paid for. Unqualified leads in this trade do not cost money, they cost days.
Decorative and epoxy work is highly visual and most contractors advertise it with a photo of a truck. The finished garage floor, the stamped patio, the polished showroom floor is the ad.
Commercial and industrial coating work is steadier and larger than residential, and it is almost invisible in local advertising because everyone is chasing homeowners.
What To The Max builds for concrete and epoxy flooring contractors
Qualification in the form: square footage, current surface condition, timeline, and a budget band. Three extra questions save a week of driving.
Finished-work photography as the entire creative direction, shot in the kind of property your best customers own.
A stated starting price per square foot, which loses the tyre kickers on purpose and raises the quality of everything that comes through.
A separate commercial and industrial campaign for warehouses, shops, and showrooms, where jobs are bigger and competition in the feed is thin.
Follow-up built for a long window, because a decorative floor is often decided across a whole season of home projects.
The math to run before you spend
Every number below is a planning range or a target, not a claimed result. The only claimed results on this website are dated in the Ledger.
- Residential garage epoxy
- $2,000 to $6,000
- Stamped or decorative patio
- $4,000 to $15,000
- Commercial coating job
- $10,000 to $80,000
- What a qualified lead can cost
- $80 to $250
- Decision window to plan for
- 3 to 10 weeks
The cost that matters here is not per lead, it is per site visit that turns into a contract. An unqualified lead costs a half day of your time, which is worth more than the lead fee.
Questions concrete and epoxy flooring contractors ask
Do Facebook ads work for concrete and epoxy contractors?
Yes, because the product is intensely visual and the ticket is high enough to absorb a meaningful lead cost. A photograph of a finished garage floor or stamped patio in a house like the viewer's does more selling than any amount of copy about the material.
How much does a concrete or epoxy lead cost?
Eighty to two hundred and fifty dollars for a qualified lead. That is fine on a four thousand dollar garage floor. What is not fine is a cheap lead that produces an unpaid site visit, because in this trade your time is the expensive input, not the lead fee.
Should the ad include a price?
A starting price per square foot, yes. It will reduce your lead volume, which is the point. Every lead who leaves because of the number was a site visit you were never going to be paid for, and the ones who remain arrive already expecting a real conversation.
How do you qualify concrete leads before the site visit?
Ask three questions in the form: square footage, the condition of the existing surface, and when they want it done. Add a budget band if your average ticket is high. Those questions take ten seconds to answer and save entire days of driving to quotes that were never going to happen.
Is commercial epoxy work worth advertising?
It is usually the best part of the business. Warehouses, workshops, showrooms, and commercial kitchens all need coatings, the jobs are several times larger than residential, and virtually no contractor is running ads at that buyer. The auction is close to empty.
The receipts behind this
To The Max is a one-operator agency run by Maximus Fayrweather in Huntsville, Alabama. The founder owns Supreme Clean, a pressure washing company doing five thousand dollars a month, and every strategy is funded with his own money on that business before it is sold to anyone. Wins and failures are both recorded with dates in the Ledger.
If you want to see what the leads actually look like when they arrive, there is a walkthrough of the lead feed. If your trade is not this one, the full list of industries has the plan for it.