Marketing for electricians and electrical contractors
Electrical is the trade most often stuck selling hours. The companies that get out of that trap advertise projects instead: panels, generators, EV chargers, lighting. Same crew, same van, different business.
What goes wrong when electrical contractors advertise
An hourly service call is the lowest form of electrical revenue and the hardest to advertise profitably, because there is no headline in it. Nobody stops scrolling for an hourly rate.
The project work has obvious triggers that almost nobody advertises against. A new EV in the driveway. A panel too small for a remodel. A neighbourhood that lost power for three days last winter and is now shopping generators.
Electricians are chronically undersold on trust signals. Licence, insurance, permit handling, and inspection pass rate are exactly what a homeowner is nervous about, and they almost never appear in the ad.
What To The Max builds for electrical contractors
Project campaigns instead of service campaigns: panel upgrades, EV charger installs, whole-home generators, recessed and landscape lighting.
Trigger timing. Generator campaigns after an outage event, EV charger campaigns into new-EV-owning audiences, panel campaigns into older housing stock.
Licence, insurance, and permit handling stated plainly in the creative, because that is the actual objection in a trade where bad work burns a house down.
A commercial and property-manager campaign running alongside, since recurring commercial maintenance is the steadiest revenue in the trade and is barely contested in the feed.
Follow-up that survives a long decision. A panel upgrade can take six weeks to decide, and a lead that goes quiet is not a lead that said no.
The math to run before you spend
Every number below is a planning range or a target, not a claimed result. The only claimed results on this website are dated in the Ledger.
- Panel upgrade
- $1,800 to $4,500
- EV charger install
- $600 to $2,200
- Whole-home generator
- $8,000 to $18,000
- What a project lead can cost
- $50 to $200
- Decision window to plan for
- 2 to 8 weeks
The long decision window is the thing most electricians get wrong. Judging a panel or generator campaign after ten days will make you kill something that was about to pay for itself.
Questions electrical contractors ask
Do Facebook ads work for electricians?
For project work, clearly yes: panel upgrades, EV chargers, generators, and lighting all sell well in the feed because they are visual, high ticket, and considered. For hourly service calls the math is thin, because there is no compelling offer to put in front of someone who does not currently have a problem.
What should an electrician advertise?
Projects with a picture and a price range: panel upgrades, EV charger installation, whole-home generators, recessed lighting, and landscape lighting. Each has a visible trigger you can target against. An hourly rate has no trigger and no image, which is why service-call ads underperform in this trade.
How much does an electrical lead cost?
Fifty to two hundred dollars for project work. On a three thousand dollar panel upgrade closing at one in three, a hundred and fifty dollar lead is comfortable. The number that matters is cost per booked project, and in this trade that can look bad for three weeks and fine at week six.
Are EV charger installs worth advertising?
Yes, because the trigger is dated and targetable. Somebody who just bought an electric vehicle needs a charger within weeks and usually does not know who to call. The ticket is modest but the customer is now yours for the panel upgrade, the generator, and everything else in the house.
How long should you wait before judging an electrical campaign?
At least six weeks on project work. Panels and generators carry a two to eight week decision window, so a campaign judged at day ten looks like a failure and is usually about to convert. This is the single most common reason electricians switch off a campaign that was working.
The receipts behind this
To The Max is a one-operator agency run by Maximus Fayrweather in Huntsville, Alabama. The founder owns Supreme Clean, a pressure washing company doing five thousand dollars a month, and every strategy is funded with his own money on that business before it is sold to anyone. Wins and failures are both recorded with dates in the Ledger.
If you want to see what the leads actually look like when they arrive, there is a walkthrough of the lead feed. If your trade is not this one, the full list of industries has the plan for it.