Marketing for plumbing companies
Most plumbing marketing advice is about ranking for emergency searches. That is one narrow slice of the trade, it is the most expensive slice, and it is the one where the customer never calls you again.
What goes wrong when plumbing companies advertise
Emergency intent belongs to search, and it is brutally priced. Trying to win burst pipe traffic in the Facebook feed is bidding on a moment that has not happened yet to someone who is not looking.
The profitable plumbing work is planned: water heater replacement, repipes, water treatment, sewer line, fixture upgrades during a remodel. All of it is a considered purchase with a long window, and all of it is nearly invisible in most plumbers' advertising.
Plumbers under-advertise the one thing they own that nobody else does, which is being inside the house. Every completed job is a chance at the next job and a review, and most of that value is left on the floor because nobody ever follows up.
What To The Max builds for plumbing companies
Planned-work campaigns as the core: water heaters, repipes, filtration, sewer inspection. Long consideration, real ticket, and almost nobody else in the feed.
A named diagnostic offer instead of a generic free estimate, because a bounded thing you can picture books far better than a vague favour.
A database reactivation pass across every past customer you already have, which on most plumbing companies pays for the first two months of advertising by itself.
Review generation wired into job completion, since a plumber's local search position is largely a function of recent reviews and nothing else.
Emergency campaigns kept narrow and on standby, switched on for weather events rather than run all year at full price.
The math to run before you spend
Every number below is a planning range or a target, not a claimed result. The only claimed results on this website are dated in the Ledger.
- Water heater replacement
- $1,200 to $3,500
- Repipe
- $4,000 to $12,000
- Drain or service call
- $150 to $600
- What a planned-work lead can cost
- $40 to $150
- The free money
- Your existing customer list
Before a dollar of new spend, we look at how many past customers you have and when they were last contacted. In this trade that list is usually worth more than the first month of ads.
Questions plumbing companies ask
Do Facebook ads work for plumbers?
For planned work, yes: water heaters, repipes, filtration, sewer work, remodel fixtures. For a burst pipe at midnight, no, because that customer is on Google with a wrench in their hand. Run Meta for the considered high-ticket jobs and let search have the emergencies.
How much does a plumbing lead cost?
Forty to one hundred and fifty dollars for planned work in most markets. On a two thousand dollar water heater replacement that is comfortable math even at a one in three close rate. Emergency clicks on search cost far more and produce a customer who is unlikely to ever call you again.
What should a plumber advertise if not emergencies?
The work with a real ticket and a decision window: water heater replacement, repipes, water treatment and filtration, sewer line inspection, and fixture upgrades during remodels. These have less competition in the feed, a bigger margin, and a customer who is choosing rather than panicking.
Are reviews or ads more important for a plumbing company?
Reviews decide whether the ads work. A plumber with forty recent reviews and a plumber with four can run the same campaign and get wildly different results, because the homeowner checks before calling. Fix review generation first, then spend. It costs nothing and it changes every number downstream.
What is the fastest way for a plumber to get jobs this month?
Contact every past customer. Most plumbing companies have hundreds of people who liked the work and have not heard from them since. A short, specific message about an inspection or a water heater approaching end of life typically books work within days, before a single ad has run.
The receipts behind this
To The Max is a one-operator agency run by Maximus Fayrweather in Huntsville, Alabama. The founder owns Supreme Clean, a pressure washing company doing five thousand dollars a month, and every strategy is funded with his own money on that business before it is sold to anyone. Wins and failures are both recorded with dates in the Ledger.
If you want to see what the leads actually look like when they arrive, there is a walkthrough of the lead feed. If your trade is not this one, the full list of industries has the plan for it.