Marketing for roofing companies
Roofing has the best ad math in home services and the worst lead handling. A single job pays for a month of advertising, which means the whole game is speed to contact and an honest inspection offer, not clever creative.
What goes wrong when roofing companies advertise
Roofing leads are expensive and that is fine. At a ten thousand dollar average job, a two hundred dollar lead is still cheap. The mistake is judging the channel on cost per lead instead of cost per signed contract.
Roofing is the most lead-resold trade in America. The homeowner who filled in your form filled in four others in the same minute. If your first call happens the next morning, you are calling someone who already signed.
Storm chasing works right up until it does not. A roofing company built only on storm response has no pipeline in a quiet year. The retail and replacement side has to be running the whole time for the business to survive a calm spring.
What To The Max builds for roofing companies
A free inspection offer with a real, bounded promise: what gets checked, how long it takes, and what you hand them at the end. Vague free inspections get vague leads.
Speed first: an instant text the moment the form submits, a call attempt inside five minutes during business hours, and a defined sequence for the ones who do not pick up.
Two campaigns running at once. Storm and insurance response, which spikes and dies, and retail replacement and repair, which is steady and pays the bills in a quiet year.
Creative shot on your own roofs with your own crew, including the drone footage. Stock roofing photos read as a lead reseller, and homeowners have learned to recognise them.
Qualification inside the form itself: roof age, own or rent, and what they noticed. Three questions cut the tire kickers without killing volume.
The math to run before you spend
Every number below is a planning range or a target, not a claimed result. The only claimed results on this website are dated in the Ledger.
- Average replacement job
- $8,000 to $18,000
- Repair ticket
- $400 to $1,500
- What a lead can cost and still work
- $60 to $250
- Contracts per 10 inspections
- 2 to 4, with fast contact
- The metric that decides it
- Cost per signed contract
Cost per lead is close to meaningless in roofing. A ninety dollar lead that never gets called back is worse than a two hundred and fifty dollar lead that gets called in four minutes.
Questions roofing companies ask
How much does a roofing lead cost on Facebook?
Sixty to two hundred and fifty dollars in most markets, and the high end is often the better buy. On a ten thousand dollar job at a one in four close rate, even a two hundred and fifty dollar lead means a thousand dollars of ad spend per signed contract. Judge the channel on contracts, not on lead price.
Do Facebook ads work for roofing, or is Google better?
Both work and they do different jobs. Google catches the homeowner already searching, which is a smaller and more expensive pool. Facebook creates the demand: a homeowner who has been ignoring a stain on the ceiling sees a free inspection offer and finally acts. Most roofers should run Meta first because the volume is there and the cost per contract is usually lower.
How fast do you have to call a roofing lead?
Minutes, not hours. Roofing leads are resold and shopped harder than any other trade, and the homeowner often submits several forms in one sitting. An automated text inside sixty seconds and a live call attempt inside five minutes roughly doubles what the same leads are worth.
Should a roofing company advertise free inspections?
Yes, but a bounded one. Free inspection on its own attracts people with nothing wrong. Name what gets checked, how long you are on site, and what they get in their hand afterward, and you get a homeowner expecting a real conversation instead of a favour.
What do roofers do for leads between storms?
Run the retail replacement and repair campaign the whole year, not just after weather. Aging roofs, discoloured shingles, and homes about to be listed are constant demand that has nothing to do with hail. Companies built purely on storm response have no pipeline in a quiet spring and lose their crews.
The receipts behind this
To The Max is a one-operator agency run by Maximus Fayrweather in Huntsville, Alabama. The founder owns Supreme Clean, a pressure washing company doing five thousand dollars a month, and every strategy is funded with his own money on that business before it is sold to anyone. Wins and failures are both recorded with dates in the Ledger.
If you want to see what the leads actually look like when they arrive, there is a walkthrough of the lead feed. If your trade is not this one, the full list of industries has the plan for it.