Marketing for siding and replacement window companies
Siding and windows are sold in the living room, not in the feed. The only job the advertising has is to produce an in-home appointment with both decision makers present, and that is a much narrower target than a lead.
What goes wrong when siding and replacement window companies advertise
A lead is worthless here. An appointment where one spouse is home and the other is not is close to worthless too, because the decision cannot be made in the room.
These are five-figure purchases with a two to three month decision window, and most companies abandon follow-up inside two weeks.
Energy savings claims are both the strongest angle and the fastest route to a policy problem or a complaint, because most of them are exaggerated in the industry as a matter of routine.
What To The Max builds for siding and replacement window companies
The appointment as the conversion event, with confirmation steps designed to get both decision makers in the room.
Financing and monthly payment framing up front, because a fifteen thousand dollar number in an ad stops the scroll for the wrong reason.
Long follow-up sequences that run for months without becoming annoying, since the decision window genuinely is that long.
Honest, checkable claims about efficiency and warranty, which protects the ad account and stands up when the homeowner verifies them.
Neighbourhood-level targeting on housing stock age, because a fifteen-year-old subdivision is a completely different prospect from a new build.
The math to run before you spend
Every number below is a planning range or a target, not a claimed result. The only claimed results on this website are dated in the Ledger.
- Full siding job
- $10,000 to $30,000
- Whole-home window replacement
- $8,000 to $25,000
- What an appointment can cost
- $150 to $500
- Sit-to-close rate to defend
- 20% to 35%
- Decision window to plan for
- 4 to 12 weeks
Track cost per sit, not cost per lead. A campaign producing cheap leads and no appointments is the most expensive campaign you can run in this category.
Questions siding and replacement window companies ask
Do Facebook ads work for siding and window companies?
Yes, and they are one of the higher-ticket categories where the maths is forgiving. The discipline is optimising for in-home appointments rather than leads. Lead volume in this trade is easy to buy and almost entirely meaningless if nobody sits down at the kitchen table.
How much should a window or siding appointment cost?
One hundred and fifty to five hundred dollars per set appointment. On a fifteen thousand dollar job closing at one in four sits, even five hundred dollars per appointment leaves the campaign comfortably profitable. The lead price is irrelevant next to the sit rate.
Should the ad mention financing?
Yes, and early. A five-figure sticker price in a feed ad stops the scroll for the wrong reason. A monthly payment figure keeps the conversation alive long enough to get to an appointment, where the full number can be presented properly with the value attached to it.
How long does it take to close a siding or window job?
Four to twelve weeks is normal, and it can be longer. That is why follow-up matters more than creative in this category. Companies that stop chasing at two weeks are abandoning most of their pipeline right before it was going to convert.
The receipts behind this
To The Max is a one-operator agency run by Maximus Fayrweather in Huntsville, Alabama. The founder owns Supreme Clean, a pressure washing company doing five thousand dollars a month, and every strategy is funded with his own money on that business before it is sold to anyone. Wins and failures are both recorded with dates in the Ledger.
If you want to see what the leads actually look like when they arrive, there is a walkthrough of the lead feed. If your trade is not this one, the full list of industries has the plan for it.