Marketing for window cleaning companies
Window cleaning has the tightest margins and the best recurring structure in exterior services. Whether it is a good business or a hard one comes down to route density and whether the customer is on a schedule.
What goes wrong when window cleaning companies advertise
A one-off residential window clean is a small ticket carrying a full drive time. Advertise that alone and the math never gets comfortable, no matter how cheap the leads are.
The recurring commercial route, storefronts, offices, restaurants, is where this trade becomes an actual business, and almost nobody advertises to it because everyone is chasing homeowners.
Window cleaning is the easiest service in the world to bundle and the least bundled. The same visit could carry gutter cleaning, screen repair, and a house wash.
What To The Max builds for window cleaning companies
Recurring schedules as the offer: twice a year residential, monthly or quarterly commercial, with a price that rewards staying on the calendar.
Bundled packages built into the ad, since adding gutters or a house wash to an existing stop raises the ticket without adding drive time.
A separate commercial campaign for storefronts, offices, and restaurants, where contracts are recurring and the feed is empty.
Radius targeting built around the routes you already run, because in this trade drive time is the real cost of every job.
Seasonal timing around spring cleaning and pre-holiday, when residential demand actually spikes.
The math to run before you spend
Every number below is a planning range or a target, not a claimed result. The only claimed results on this website are dated in the Ledger.
- Residential window clean
- $150 to $400
- Commercial storefront, monthly
- $80 to $400 per month
- What a residential lead can cost
- $15 to $40
- What a commercial lead can cost
- $40 to $120
- What decides the margin
- Drive time per stop
Price drive time into every job before deciding what a lead can cost. Two jobs on the same street is a different business from two jobs twenty minutes apart.
Questions window cleaning companies ask
Do Facebook ads work for window cleaning?
Yes, when the offer is a recurring schedule or a bundle rather than a single clean. A one-off residential job carries a small ticket and a full drive time, so it struggles to absorb a lead cost. A twice-yearly schedule or a bundled exterior package absorbs it easily.
How much does a window cleaning lead cost?
Fifteen to forty dollars residential, forty to one hundred and twenty commercial. The commercial lead looks expensive and is usually the better buy, because a storefront on a monthly schedule is worth several thousand dollars a year and stays for years.
Should window cleaners go after commercial or residential?
Both, in separate campaigns. Residential gives you volume and cash flow. Commercial gives you recurring revenue, predictable routes, and almost no competition in the feed. Most window cleaning companies run only the residential half and wonder why the year is lumpy.
What should a window cleaner bundle with a clean?
Gutter cleaning, screen repair, and a house wash. The truck is already there and the drive time is already paid for, so every add-on is close to pure margin. Bundling in the ad itself raises the average ticket before the customer ever speaks to you.
The receipts behind this
To The Max is a one-operator agency run by Maximus Fayrweather in Huntsville, Alabama. The founder owns Supreme Clean, a pressure washing company doing five thousand dollars a month, and every strategy is funded with his own money on that business before it is sold to anyone. Wins and failures are both recorded with dates in the Ledger.
If you want to see what the leads actually look like when they arrive, there is a walkthrough of the lead feed. If your trade is not this one, the full list of industries has the plan for it.